Hockey Advisors who Have Lived This Journey.
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APX Advisors is a team of former junior, minor league, and professional hockey players committed to helping serious prospects and their families navigate the road to junior and collegiate hockey the right way.
WHO WE ARE
Built by Players. Guided by Experience. Driven by Results.
At APX Advisors, our mission is to develop the athlete, the player, and the person.
Every advisor on our staff has personally competed at the junior, minor league, or professional level. These aren't consultants who studied hockey from the outside. They are former players who know what coaches are actually looking for, what scouts pay attention to in the film room, and what separates a prospect who gets placed from one who gets overlooked.
We work with players and families from across the country. Our athletes find their paths in leagues like the NAHL, WHL, USHL, and NCDC, and commit to Division I college programs. Every path looks different. That is exactly how we approach it.
WHY APX ADVISORS
The Hockey Advisor Space Has Grown Fast. Not All of It Has Grown With Integrity.
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Every APX advisor has personally played junior or professional hockey. Our relationships with coaches, general managers, and program directors across the country were not built through cold calls. They were built over years of competing in this game alongside them. That network is real and speaks volumes.
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This is rare in our industry, and we know it. If your athlete is not ready for an advisor, we will tell you. If they are underperforming, we will say it — directly and constructively. We are here to get results. Our families respect us because we have never given them a comfortable lie when an honest answer mattered more.
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Many advisors quietly route every client toward the same league or the same handful of contacts. We do not operate that way. Our athletes go to the NAHL, WHL, USHL, NCDC, D1 programs, and beyond — because our job is to find the right fit for each individual player. Your athlete's path is evaluated on their own merit, their own timeline, and their own goals. That is not negotiable.
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APX Advisors is one of the fastest-growing hockey advising organizations in the country because we keep investing. New team members. Expanded video analytics. Professional athletes and coaches brought in to educate our clients. Growing partnerships that give our athletes access most prospects never get. When you join APX Advisors, you are not just getting an advisor. You are gaining access to an ecosystem that is constantly getting better.
THE PEOPLE BEHIND THE PROCESS
A Team That Has Been Where Your Athlete Is Trying to Go.
APX Advisors is led by Sean Erickson, Director of APX Advisement, alongside a team of advisors who have each competed at the highest levels of junior and professional hockey.
They know what it takes to earn a spot. They know what it feels like to survive a trade, recover from a cut, and come back stronger. That experience informs every player assessment, every league recommendation, and every conversation we have when we sit down with a player and their family.
WE AMPLIFY
YOUR ATHLETE
Most Advisors Get Your Athlete Placed. We Make Sure the Hockey World Knows Who They Are.
When you sign with APX Advisors, you are not just getting a recruiting advisor. You are getting an entire marketing team working lock-step with them every single day.
Our marketing staff works directly with every advisor in the organization to ensure that each athlete is covered when it matters most. Drafts. Tenders. Commitments. Milestones. Every moment that deserves to be seen, we are there to make sure it is. When your athlete has a moment worth sharing, it reaches people.
Precision and detail are what our marketing team brings to every piece of content we put out. We take as much pride in telling our athletes' stories as our advisors do in guiding their careers.
PLAYER CARDS
Every APX Advisors athlete receives a personalized player card from our marketing team. A complete profile of who your athlete is on and off the ice, built to give coaches, scouts, and general managers an immediate, professional first impression. Stats, highlights, and character. Because anyone evaluating a prospect at the next level is asking two questions: can this player perform, and who is this person. Our player cards answer both.
These cards are distributed directly to the people who make decisions. Scouts. GMs. Coaching staffs. Wherever they need to be, that is where they go.
OUR PARTNERS
The Support System Behind Every APX Athlete
Being an APX Advisors client means more than having someone in your corner on recruiting. It means having access to elite-level performance, health, and development resources that most athletes do not get until they are already playing at the next level.
Training HAUS
APX Advisors athletes receive exclusive access to hockey-specific nutrition services through our partnership with Training HAUS. This includes body composition assessments, performance nutrition planning, and recovery optimization built specifically for competitive hockey.
Twin Cities Orthopedics
When an APX athlete gets hurt, they do not wait in line. Our partnership with Twin Cities Orthopedics gives our clients priority access to hockey specialists who have extensive experience rehabilitating elite players. Streamlined scheduling through the Clinical Navigator means faster physician consultations, physical therapy, and sports concussion evaluations. Our athletes get back on the ice and stay on track.
HOW IT WORKS
Curious What It Actually Looks Like to Work With APX Advisors?
It starts with a conversation. The player and the family, together at the table. From there, we build a personalized development plan, identify the right exposure opportunities, and stay fully active in your athlete's journey from that first meeting to the day they commit.
If Your Athlete Is Serious About Playing Junior or College Hockey, Let's Talk.
APX Advisors works with a select group of athletes each year. Not because we limit ourselves for the sake of it. Because every client we take on deserves our full attention, full honesty, and full investment. If your athlete has the work ethic and the drive, we want to hear from them.
The first step is simple.
Sean
Erickson
Dir of Advisement
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If you are interested in learning more about APX Advisors, please reach out to Sean Erickson.